This week's template is an interesting and less "addy" way to demonstrate your client's leadership in their category.
The cast is a Cuckoo Competitor, a Loyal Supporter and a Voice-over.
It works like this:
1: Supporter announces that our Cuckoo has a hard-to-beat alternative to the Advertiser’s offer.
2: Cuckoo presents the idea.
3: Supporter endorses the idea as a better alternative to the Advertiser’s offer – (reveal the advertiser’s offer here.)
4: Cuckoo admits to flaws yet to be worked out.
5: Supporter overcomes the flaws
6: Voice Over calmly restates the Advertiser’s offer plus call-to-action
Here’s an example: Fly & Gun Shop
The Cuckoo Competitor and the Loyal Supporter might be husband and wife, parent and child, lovebirds, clowns, country bumpkins, senior citizens, aliens, workmates, etc. etc.