- You can differentiate a generic client by “owning” the generic - and one way to do that is to create an interesting new name for the generic.
Some localised examples will help explain:
In my suburb there’s a Crystal Carwash – they could “Crystalize” vehicles instead of washing and vacuuming them: “I get my car Crystalized!”
We also have a Dominos and three other pizza shops: “Dominizzas - the Pizzas of champions!”
We have several Accountants, mine is Brian Ryan: “Get your business books Brianed – he’s brainier.”
The trick is to create a new name which incorporates the name of the business or its owner; the name doesn't have to be slick, just as long as it sticks (is easily remembered).
Here's a spot from an on-going campaign for First Windows and Doors, a company that replaces existing timber joinery with aluminium. Owned by Richard Dodds.